Web analytics (competitive intelligence)

AlterMedia offers research that explain the status of your website in comparison to your competitors. These competitive intelligence reports are written in easy-to-understand english, with the technical details confined to the appendix. Using these metrics, you’ll be able to see how “visible” your own website is to your target market, what blocks have been put in your way, what web marketing strategies are being employed by your competition, and a summary of suggested actions you can take.

1. Snapshot Competitive Intelligence Report

Priced at an affordable $595, this report is perfect for small companies with limited marketing budgets. It provides an overview of your true online competition and what can be learned from them to increase your rank in search results. A list of the most popular keyword phrases associated with your company is also included (giving you the basis for Search Engine Optimization). Some of the issues it coves includes:

  • What does your existing server log tell you? In particular, how many real visitors are you getting (rather than spiders, bounces, or resource pirates)?
  • What search phrases are currently seen by Google as defining your website and affecting your rank? Which search phrases define your competitors?
  • How authoritative does Google perceive your website? How does this compare to your competitors?
  • Are your competitors running a Google AdWords campaign? What key phrases are they trying to “control”?
  • How many other websites have linked to your own, and how does this compare to your competition?

2. Standard and Advanced Competitive Intelligence Reports

For companies with established marketing needs, a Standard or Advanced Competitive Intelligence Report is a better match. Contact us for pricing and specifications.

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