Search engine optimization

Search Engine Optimization (SEO) is usually begun after your web analytics report has handed you a “map” of what you and your competitors are doing right and wrong. Often it is run concurrently with a Google Adwords campaign, since the progress of one area can radically redirect the progress of the other.

Optimizing your website may involve very few cosmetic changes, or it could involve a significant restructuring of your pages: it depends entirely on coding issues that most web designers are not considering, since their goal is to create a site that is visually pleasing to their client, not creating code pleasing to Google.

Invariably, SEO will also involve subtle changes to the wording used on your site, since this text is critical to how search engine’s evaluate your relative rank. We are happy to supply our own web designer or work with your own technicians to make these alterations. We are also happy to work with freelance web designers and agencies who wish to build it right the first time.

The goal of SEO is to have your website appear as close as possible to the top of the first page of search engine results whenever a prospective client does a search on keywords that define your website. The closer you appear to the top of the list, the more likely it is that a potential client will click on the link to your website and ultimately contact you to make a purchase. You may have spent a lot of time and money creating a beautiful website, but if the link to your website is buried under more than three pages of search results, you are effectively invisible to a world of potential clients.

Put another way: your website should be making you much more money than it costs. If your site continues to be seen as an expense, it probably means you need search engine optimization.

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