Before starting any new business, a marketing plan must be researched and organized. Even existing companies review and update their marketing plans at least yearly.
AlterMedia is particularly good at producing this sort of research due to its reporting services using web analytics. In addition to the standard tools, AlterMedia enjoys the use of proprietary web analytics software that is directly helpful in assessing the overall threat from competitors, as well as hidden opportunities for our clients.
Apart from our unique web-based research, we write marketing plans following the standard SWOT (Strengths, Weaknesses, Opportunities and Threats) and PEST (Political, Economic, Social and Techological impacts) format.
The finished product can be integrated into business plans for a client’s own internal planning as well as for external presentations (e.g. funding applications to banks and private lenders).
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